Monday 7 to Thursday 10 November 2011 - ExCeL –London
World Travel Market 2010 experiences 10 percent increase in visitors
(Forimmediaterelease.net) World Travel Market (WTM) 2010,the premier global event for the travel industry,experienced an impressive 10% increase in visitors.
Almost 27,000 (26,908) visitors attended WTM 2010 over the four days (Monday,November 8–Thursday,November 11) compared to 24,402 visitors who attended WTM 2009,reveals unaudited figures of the event.
The 10% increased was fueled by a record number of visitors attending the event under the My Invitations system on the first day of WTM 2010 (Monday,November 8).
The first day at World Travel Market is invite-only,allowing exhibitors to invite the key contacts they want to conduct business with over the four days of the event. Unaudited figures show a 22% increases in visitors with 6,700 senior industry buyers attending WTM 2010 on the first day.
This increase in My Invitations visitors led to an amazing participation in the expanded Meet The Meridian Club Buyers (Speed Networking) session. Almost 250 senior industry buyers took part in the 5 sessions compared to around 87 when the program was launched in 2009.
The impressive visitor figures continued on Tuesday with a 41% increase in ministers and aides attending the fourth UNWTO Ministers’ Summit at WTM,making it a record attendance for the event.
Overall,unaudited visitor figures for Tuesday,November 9 were up 18% on the equivalent day in 2009 with almost 17,000 visitors attending WTM 2010 to meet and negotiate contracts with exhibitors.
Unaudited figures for Wednesday,November 10 showed a 16% increase in visitors