Amsterdam Holland,Prague Czech Republic,
Warsaw Poland
Monday 12th to Thursday 15th March 2012
Organised by
Houston Travel Marketing Services,ww Tourism and Travel e-sense
Exhibitors can book each workshop separately or you can choose to participate in all three cities
Amsterdam
In conjunction with Anneli Bronkhorst of ww Tourism in Holland we have organized Spotlight roadshows in Holland for the past 6 years. They have now become a must attend function for the Dutch Tour operators who sell Africa/Indian Ocean.In March 2011 there were 79 attendees.
Central Europe
JOIN our second Spotlight onAfrica &Indian OceanIslands workshop in Central Europe covering Poland and Czech Republic. Two key emerging markets forAfrica.
Houston Travel Marketing Services have teamed up with Paddington Tucker of Travel e-SENSE based in Prague to jointly run this workshop. Travelesense will look after the logistics of the workshops and arrange all the advertising and promotions with the Trade press in the three countries.
Our first ever Spotlight workshop in Central Europe in September 2010 was an outstanding success with 170 attendees and 16 exhibitors from Seychelles andAfrica.
We have had an enthusiastic reaction from the African airlines based in these cities who will support it wholeheartedly and will promote attendance to the agents and tour operators in the four countries.
As with our Nordics workshops we will have a sophisticated on line booking service for the trade to register.This website will give full details of the exhibitors to facilitate pre workshop networking between attendees and Exhibitors.
OBJECTIVE
To promote outbound travel from the three countries to Africa and the Indian Ocean Islands.
WHO SHOULD EXHIBIT?
African and Indian Ocean Island Hotel groups,safari lodges;national,provincial and city tourism offices;resorts;attractions,car rental,airlines,golf and sports tour operators;
WHO WILL ATTEND THE WORKSHOPS?
Outbound tour operators specialising in Africa/Indian Ocean Islands;travel agents;incentive travel companies,travel press.
EXPECTED ATTENDANCE
We expect 60 –70 trade attendees at each workshop.
HOW WILL WORKSHOP ATTENDANCE BE PROMOTED?
WW Tourism have an extensive database of Dutch Travel Agents and outbound tour operators dealing withAfrica and invitations will be sent to this database.
We have also been able to source other mailing lists of travel agents and tour operators and incentive travel companies inHolland
We will utilise a Dutch e-zine Trade newsletter,that is read by all travel agents and tour operators inHolland. Follow-ups by fax,e-mail and telephone will be carried out to ensure a good attendance
The Public Relations campaign will also target travel journalists (both Travel trade and consumer travel press) to generate publicity for the Exhibitors and articles/press trips for on going editorial exposure.
For the Central European workshops we will do extensive banner advertising the major travel trade online publications. We also have access to various databases of Travel Agents and Tour operators in each country which we will use for emailing out the invitations. The Travel trade press in each country are also expected to give us good editorial coverage prior to the workshops.
WORKSHOP FORMAT
Each workshop will be three hours long .The workshop format will be aFREEFLOW tabletop format with approximately 20 tables.
COSTS
Euro1100 each,for participation in Amsterdam,Prague and Warsaw. There is a Euro300 discount for participation in all 3 workshops.
COSTS INCLUDES:
All workshop expenses,promotional costs;three breakfasts,three lunches;one buffet dinner ,30 word description and company logo in the official catalogue distributed to all attendees;full contact address list of all attendees(and no shows) will be sent to exhibitors after the workshops.
COSTS DO NOT INCLUDE:
Air/rail fares to Amsterdam,Prague,Warsaw. Accommodation (work on Euro 120 -170 per night), meals,taxis,airport-hotel transfers etc
European flight sectors should be booked as part of your international ticket or online with the airlines directly.
ACCOMMODATION PACKAGES
Special rates are big negotiated at each workshop venue and these costs will be advised at time of booking. Houston Travel Marketing will be booking allocations of rooms in each city and can make reservations on your behalf. The costs will be included on your invoice.
Marketing Profile of the Three countries
Netherlands
The total long haul outbound market from Holland amounts to 1,6 million.Southern Africa and the rest of Africa continues to show a good growth pattern.
During 2010, 124 000 Dutch visitors came to South Africa making Netherlands the 3rd biggest tourism source market in Europe for South Africa.
During 2010 there were 32,768 Dutch,14,174 Belgian and 351 Luxembourg travellers to Kenya. An increase of more than 35% compared to 2009..
Despite the credit crunch,Long haul travel from Holland is still booming with key destinations being China,Thailand,Indonesia,USA,Canada and Australia. (India,Caribbean Islands and Brazil are becoming more popular).
Czech Republic and Poland are former communist countries whose economies are fast catching up with the rest of Europe. Compared to other parts of the EU (Spain,Greece,UK) they have been relatively unaffected by the global downturn. They have well educated and hardworking labour forces which are driving the upward economic trend. Their currencies (especially the Czech crown and the Polish zloty) have in the last five years witnessed up to 30% appreciation against the dollar and 20% against the euro,which has fuelled outbound tourism buying power. Their populations are hungry travelers,as overseas travel was barred to them in communist times. While the period 1990-2005 saw mass travel almost exclusively to short-haul markets,the expanding middle class has a growing appetite for exotic destinations.Africa and Indian Ocean Islands lag behind South East Asia,which has invested more in promoting its destinations to these markets
Prague (population 1.5 million)- The Czech Republic (population 10.5 million) has the strongest economy and highest GDP of the four countries. 20% of its exports are connected with the car industry,and so like Germany,it is enjoying healthy economic growth. Prague was recently described as the fifth richest city in Europe. The Czechs are a nation of passionate travellers,with a tradition of travelling to explore and discover, not just to relax. There is a considerable demand both for beach resorts,and for holidays offering safari,golf,wine and culture. There are a number of Africa specialist tour operators already in the market,and the Indian Ocean islands are already established beach destinations for the Czech upper-middle class. In 2010 3780 Czechs visited Kenya and for the first ten months of 2011 the figure shows a 51% increase!
Warsaw (population 2.6 million) Poland is an overlooked and under-exploited market. With a population of 39 million it is the sixth largest state in the EU (after Germany,France,UK,Italy and Spain). This makes it a huge potential market for outbound tourism. According to the CIA website,Poland was the least affected European country by the 2008-9 global crisis. With economic ills elsewhere many Poles are returning home from the UK,US and other EU states,which is boosting the economy. In 2009 Kenya received 5223 Polish visitors ,in 2010 9761 arrivals and already over the first ten months of 2011 there has been a 62% increase on 2010 to 13000 arrivals.
A number of other African countries are seeing a significant rise in arrivals from Poland.
South Africa received nearly 10,000 Polish visitors in 2010 and the SA Embassy predicts a substantial growth in 2011 and 2012
The main markets for outbound tourism are Warsaw,Katowic and Kracow.Warsaw has over 1200 Travel Agencies.
ITINERARY
ITB Berlin Wed 07 March –Sunday 11 March
Monday 12 March 2012 -Amsterdam workshop
Free day for independent sales visits to tour operators etc inAmsterdam
If you are coming from ITB I suggest you fly into Schipol from Berlin or alternatively travel by train (approx 6 hours) .
Workshop Venue:Marriott Hotel
15h00-17h00 –set up tables for workshops.
17h30-18h00 – Registration.
18h00 –18h30- Finger buffet
18h30 –21h00 – Free Flow Workshop.
21h00 – Prize Draw and Cash Bar
Tuesday 13 March Amsterdam –Prague
Fly from Amsterdam Schipol to Prague
Rest of the day at leisure in Prague
Spend the afternoon in Prague and be entertained by Paddington Tucker of Travel e-sense. Paddington has experience as a tour guide and can take you on some fabulous walking tours of Prague
Overnight Hotel Ambassador
Wednesday 14th March -Prague
Morning workshop at Hotel Ambassador
Workshop finishes after lunch at 14h00
Fly to Warsaw. Afternoon and evening at Leisure
Overnight Marriott Hotel
Thursday 15th March -Warsaw
Morning workshop at Marriott Warsaw
Workshop finishes after lunch at 14h00
end of workshop[s Fly home or overnight in Warsaw.
Friday 16 March – Warsaw -home
Opportunity for sales calls in Warsaw or spend the weekend in Warsaw
BOOKING FORM
SPOTLIGHT on AFRICA &Indian Ocean Islands POST ITB March 12 -15 2012
E-mail or Fax to:Houston Travel Marketing Services
TEL: + 27 12 665-2323 /082 4640901 FAX + 27 12 665 - 1677
E-mail: derek@houstonmarketing.co.za
[_] Please reserve one table in all three cities ( Amsterdam,Prague,Warsaw) March 12-15. Cost Euro 3000 (save Euro300) Accommodation costs not included
[_] Please reserve one table at the Amsterdam on March 12th. Cost Euro 1100
[_] Please reserve one table at the Prague workshop on March 14th. Cost Euro 1100
[_] Please reserve one table at the Warsaw workshop on March 15th. Cost Euro 1100
[_] We are Interested in participating. Please keep us updated on progress
Total Due Euro…………………………………
Payment required by 15 February 2012
Payment can be made either in euro or rand to Houston Travel Marketing Services inSouth Africa.
Houston Travel Marketing Services reserves the right to increase theRandcost of the workshops due to fluctuations in the exchange rates.
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