SPOTLIGHT POST WTM WORKSHOPS
NORDIC COUNTRIES “SEASHOW” View Photo Gallery of 2011 seashow
12 – 16 November 2012
COPENHAGEN –OSLO – STOCKHOLM and HELSINKI
We have now finalised the programme for the Nordic countries workshops the week after WTM 2012.
Our “Seashow” in November 2008,2009 2010 and 2011 were a resounding success with 21 exhibitors participating at the 2010 Workshops,and a total of 204 attendees for the four venues comprising outbound tour operators,incentive Travel companies and Travel agents. Exhibitors were particurarly impressed with the quality of the attendees enabling them to meet with the decision makers of most of the major outbound operators in each country.
This year we will be hosting three of the Workshops on board Cruise ships. The workshops take place while the ships are in port during the day and then the Exhibitors sail overnight to the next port and do another workshop in the next city .In Stockholm the venue will be a City centre hotel.
OBJECTIVE
To promote outbound travel from the four Nordic countries to Africa and the Indian Ocean Islands.
THE MARKET
Almost 94000 visitors from the four Nordic countries visited South Africa in 2010.Tourist arrivals from Nordic countries to Africa were not too badly effected by the global financial crisis and indications are for 2011 that tourism from the four Nordic countries will increase.
Sweden is the major market for Africa followed by Denmark,Norway and Finland.
Longhaul travel was on the increase with key destinations being Thailand,China,Vietnam,USA,Brazil and Australia.
Trend is to travel more longhaul –with a growth of 14% in 2010 to South Africa.
These four countries are seen as key markets for Africa with an excellent growth potential.
WHO SHOULD EXHIBIT?
African and Indian Ocean Island Hotel groups,safari lodges;national,provincial and city tourism offices;resorts;attractions,car rental,airlines,golf and sports tour operators;
WHO WILL ATTEND THE WORKSHOPS?
Finnish,Swedish ,Norwegian and Danish travel agents;outbound tour operators specialising in Africa/Indian Ocean Islands;incentive travel companies,travel press and Corporate Travel planners.
EXPECTED ATTENDANCE
We expect 60 –70 trade attendees at each workshop.
HOW WILL WORKSHOP ATTENDANCE BE PROMOTED?
We will be doing banner advertising in the most important Travel trade ezines in all four Countries .These include Maatttavikko in Finland. Travel News in Sweden,Standby in Denmark,Norway and Sweden and Travel News in Norway and Take off in Denmark .
These publications reach all the travel trade and significant numbers of Corporate and Incentive Travel planners.
In addition we have excellent mailing lists and Email addresses of all the Key Players in each Market and we are receiving considerable support from African airlines and Representation companies based in Scandinavia.
All previous attendees will also be invited.
The Public Relations campaign will also target travel journalists in all four countries (both Travel trade and consumer travel press) to generate publicity for the Exhibitors and articles/press trips for on going editorial exposure.
WORKSHOP FORMAT
There will be a four hour workshop in each city with a smorgasbord lunch. The workshop format will be a FREE FLOW tabletop format.
PROGRAMME
Monday 12 November -Copenhagen
Arrive in Copenhagen
19h00 Exhibitors welcome party
Overnight Scandic Hotel.
Tuesday 13 November Copenhagen -Oslo
08h00 - Breakfast in the Hotel.
09h15 - Depart Hotel by Taxis to DFDS Terminal
10h00 - Exhibitors to board DFDS Crown of Scandinavia
Luggage will be stored in the Conference rooms.
10h00 - Exhibitors set up tables in Conference rooms Auditorium 1 &2
10h30 - Trade Arrive. Registration / tea &Coffee
10h30 -15h00 –workshop.
13h00 - 13h30 –Snacks served Finger Food and cold drinks. Workshop continues.
14h30 - Prize Giving Lucky draw,
15h00 - travel trade depart ship
15h30 - Collect your luggage and check in to your cabin
17h00 - sail to Oslo on DFDS Crown of Scandinavia
20h30 - Group Dinner in Seven Seas Buffet
Accommodation has been booked and confirmed by DFDS SeaWays Sundkrogsgade 11 DK 2100 Kobenhaven Tel +45 33 42 30 05.
Wednesday 14 November– Oslo -Stockholm
07h00-08h30 –Buffet Breakfast in the Restaurant
09h00 - Check out of your cabins
Luggage will be stored in the Conference rooms.
09h30 - Exhibitors set up tables in Conference rooms Auditorium 1 &2
10h00 – Crown of Scandinavia ariives in Oslo
10h30 - Trade Arrive. Registration / tea &Coffee
10h30 -15h00 –workshop.
13h00 - 13h30 –Snacks served Finger Food and cold drinks. Workshop continues.
14h30 - Prize Giving Lucky draw,
15h00 - travel trade depart ship
15h30 - Exhibitors collect their luggage and depart ship.
Taxis will be arranged to take exhibitors to Oslo Airport
Please book a flight departing after 19h00 so you do not have to leave the workshop early.
Depart Oslo to Stockholm
Arrive Stockholm
Suggest you take Arlandia Express to Central station Stockholm and then a taxi to Scandic Continental which is close to the central station. No arrangements for Dinner
Thursday 15th November Stockholm -Helsinki
07h00 - Breakfast in the hotel. Check out
07h30 Take taxis to venue to be advised
08h30 - Exhibitors set up tables in Conference rooms
09h00 - Trade arrive. Registration / tea &Coffee.
09h30 –14h00 –workshop.
12h30 - 13h00- Snacks served Finger Food and cold drinks. Workshop continues.
13h30 - Prize Giving Lucky draw,
14h00 - travel trade depart
14h30 - Collect your luggage from store room
15h00 - Depart by taxis to Harbour –Tallink Silja Terminal.
If there is no evening function in the Conference venue we will be able to leave your material/banners etc in the Conference room.
17h00 - M/S Silja Serenade sails to Helsinki.
20h45 - Group Dinner at Buffet Serenade
Accommodation has been booked and confirmed by Tallink Silja Ab
Stabsvägen 19 SE-952 31 Kalix Tel:08-220830
Friday 16 November –Helsinki
Note: Helsinki time is one hour ahead of Stockholm time
07h00 - 09h00 – Breakfast in Buffet Serenade
09h00 - Check out of cabins .Luggage will be stored in Conference rooms
09h30 - M/S Silja Serenade arrives Helsinki
09h30 - Exhibitors set up tables in Conference rooms 17 + 19 22-24
10h00 - Trade arrive. Registration / tea &Coffee.
10h30 –15h00 –workshop.
13h00 - 13h30 -Snacks served Finger Food and cold drinks. Workshop continues.
14h30 - Prize Giving Lucky draw.
15h00 - travel trade depart ship
15h00 - Collect your luggage
15h30 - Exhibitors leave ship and transfer to airport to Scandic Hotel in Helsinki or fly home
If you prefer to fly home on Friday night,please book a flight departing after 18h00 so you do not have to leave the workshop early.
Saturday 117 November -Helsinki –home
Depart Helsinki and fly home
COST
Euro 3400 total for all four workshops -see details on Booking form plus an additional Euro 790 charge for five nights Hotel and Cruise ship accommodation.
COSTS INCLUDES:
All workshop expenses,promotional costs;full board on ships;30 word description in official catalogue distributed to all attendees;full contact address list of all attendees will be sent to exhibitors after the workshops.
COSTS DO NOT INCLUDE:
Air fare to Copenhagen and Air fare OSL/STO and Return air fare from Helsinki;taxis and airport transfers;Meals other than specified
HOTELS
Full details will be supplied on Confirmation.
The cost of Euro 790 Includes one night B&B in Copenhagen ;one night B&B in Stockholm ;one night B&B in Helsinki Plus two nights on board Ship in a single cabin DBB basis.
Booking Deadline
Due to the strict deadlines for confirming Cruise ship accommodation and Conference facilities the deadline for Booking a Table is September 15th 2012
and Full payment is due on 01 October.
There are also strict cancellation fees levied by the Cruise Ship companies which all Exhibitors will have to adhere to.
BOOKING FORM –SPOTLIGHT ON AFRICA and Indian OceanIslands –NORDIC COUNTRIES
POST WTMNovember 12 –16 2012
Email:derek@houstonmarketing.co.za Tel 0027 12 665 0896 / 0027 82 4640901
Fax 0027 12 665 1677
[_]Please reserve all four cities (Copenhagen,Oslo,,Stockholm,Helsinki) @ Euro 3400 plus accommodation costs of Euro 790 (3 nights hotels +2 nts on board ship-DBB)
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