We have finalised our planning of the Nordic countries workshops series for the week after WTM 2010.

 Our  “Seashow” in November 2008 and 2009  were a resounding success with 21 exhibitors at both the 2008 and 2009 Workshops, and a total of over 250 attendees in 2008 and 2009 for the four venues comprising outbound tour operators, incentive Travel companies and Travel agents. Exhibitors were particurarly impressed with the quality of the attendees enabling them to meet with the decision makers of most of the major outbound operators in each country.

We will be hosting four of the Workshops on board Cruise ships while the ships are in port during the day and then the Exhibitors will sail overnight to the next port and do another workshop in the next city .

Hence calling it a SEASHOW rather than a ROADSHOW !!!

We will cover FOUR Cities - STOCKHOLM Sweden, HELSINKI Finland, COPENHAGEN Denmark and OSLO Norway.

 OBJECTIVE

To promote outbound travel from Scandinavia to Africa and the Indian Ocean Islands.

THE  MARKET  

Almost 100,000 visitors from the four Nordic countries visited South Africa in 2009.Tourist arrivals from Nordic countries to Africa were not too badly effected by the global financial crisis and indications are for 2010 that tourism from the four Nordic countries will increase.  

 Sweden is the major market for Africa followed by Denmark, Norway and Finland.

 Longhaul travel was on the increase  with key destinations being Thailand, China, Vietnam, USA, Brazil and Australia.

 Trend is to travel more longhaul - a growth of 14% is already showing in 2008 to South Africa.  

These four countries are seen as key markets for Africa with an excellent growth potential.

 WHO SHOULD EXHIBIT?

African and Indian Ocean Island Hotel groups, safari lodges; national, provincial and city tourism offices; resorts; attractions, car rental, airlines, golf and sports tour operators;

WHO WILL ATTEND THE WORKSHOPS?

Finnish, Swedish , Norwegian and Danish travel agents; outbound tour operators specialising in Africa/Indian Ocean Islands; incentive travel companies, travel press and Corporate Travel planners.

EXPECTED ATTENDANCE

We expect 60 –70 trade attendees at each workshop.

HOW WILL WORKSHOP ATTENDANCE BE PROMOTED?

We will be doing banner advertising in the most important Travel trade ezines in all four Countries .These include Maatttavikko in Finland. Travel News  in Sweden, Standby in Denmark, Norway and Sweden and Travel News in Norway and Take off In Denmark .

These publications reach all the travel trade and significant numbers of Corporate and Incentive Travel planners.

In addition we have excellent mailing lists and Email addresses of all the Key Players in each Market and we are receiving considerable support from African airlines and Representation companies based in Scandinavia.

All 2008 and 2009 attendees will also be invited.

 The Public Relations campaign will also target travel journalists in all four countries (both Travel trade and consumer travel press) to generate publicity for the Exhibitors and articles/press trips for on going editorial exposure.

 WORKSHOP FORMAT

There will be a four hour workshop in each city with a smorgasbord lunch. The workshop format will be a FREE FLOW tabletop format.

Programme

Monday  15 November -STOCKHOLM

Arrive Stockholm.

Day available for Individual sales calls in Stockholm

18h00 -19h00             Exhibitor Welcome Party (Venue to be advised).

Accommodation has been booked at Clarion Hotel Ringhaven 98 Stockholm.

Accommodation is also available if you wish to arrive in Stockholm earlier on 12,13, or 14 November.

Tuesday 16 November– Stockholm - HELSINKI

08h00  -     Breakfast in the hotel.

09h00  -     Depart by taxis to Harbour –Tallink Silja Terminal

09h30  -     M/S “Silja Serenade” arrives Stockholm.

09h45  -     Exhibitors set up tables in Conference rooms 17 + 19 22-24

10h15  -     Trade arrive. Registration / tea & Coffee.

10h30  -     15h00 - workshop.

13h00  -     13h30 - Snacks served Finger Food and cold drinks.  Workshop continues.

14h30  -     Prize Giving Lucky draw,

15h30  -     travel trade depart ship

15h30  -     Collect your luggage from store room and check in to your cabins.

If there is no evening function in the Conference venue we will be able to leave your material/banners etc in the Conference room.

17h00  -     M/S Silja Serenade sails to Helsinki.

20h45  -     Group Dinner at Buffet Serenade

Accommodation has been booked and confirmed by Tallink Silja Ab
Stabsvägen 19 SE-952 31 Kalix Tel: 08-220830

Wednesday 17 November –            Helsinki - COPENHAGEN

Note: Helsinki time is one hour ahead of Stockholm time

07h00  -     09h00 – Breakfast in Buffet Serenade

09h00  -     Check out of cabins .Luggage will be stored in Conference rooms

09h30 -     M/S Silja Serenade arrives Helsinki

09h30  -     Exhibitors set up tables in Conference rooms 17 + 19 22-24

10h00  -     Trade arrive. Registration / tea & Coffee.

10h30  - 15h00 - workshop.

13h00  -     13h30 -Snacks served Finger Food and cold drinks. Workshop continues.

14h30  -      Prize Giving Lucky draw.

15h00  -      travel trade depart ship

15h00  -      Collect your luggage

15h30  -      Exhibitors leave ship and transfer to airport to fly to Copenhagen

Please book a flight which departs at 19h00 or later.

Overnight Norlandia Star Hotel Colbornessengade 13  1652 Copenhagen V Tel 0045 33221100

Accommodation has been booked and confirmed by Business Hotel Service International Vondel straat 11 Amsterdam Tel +31 206 162727

Thursday 18 November – Copenhagen - OSLO

08h00  -     Breakfast in the Hotel.

09h15  -     Depart Hotel by Taxis to DFDS Terminal Dampfærgevej 30 2100 København

10h00  -     Exhibitors to board DFDS Crown of Scandinavia

Luggage will be stored in the Conference rooms.

10h00  -     Exhibitors set up tables in Conference rooms Auditorium 1 & 2

10h30  -     Trade Arrive. Registration / tea & Coffee

10h30 -15h00 - workshop.

13h00  -     13h30 - Snacks served Finger Food and cold drinks. Workshop continues.

14h30  -     Prize Giving Lucky draw,

15h00  -     travel trade depart ship

15h30  -     Collect your luggage and check in to your cabin

17h00  -     sail to Oslo on DFDS Crown of Scandinavia

20h30  -     Group Dinner in Seven Seas Buffet

Accommodation has been booked and confirmed by DFDS SeaWays Sundkrogsgade 11 DK 2100 Kobenhaven Tel +45 33 42 30 05.

Friday 19 November - OSLO

07h00  - 08h30  -  Buffet Breakfast in Blue Riband Restaurant.

09h00  -     Check out of cabins. Luggage will be stored in the Conference rooms.

09h30  -     Arrive in Oslo

09h30  -     Exhibitors set up tables in Conference rooms Auditorium 1 & 2

10h00  -     Trade Arrive. Registration / tea & Coffee

10h30 - 14h30 - workshop.

13h00  -    13h30 -Snacks served Finger Food and cold drinks. Workshop continues.

14h30  -     Prize Giving Lucky draw.

15h00  -     travel trade depart ship

15h30  -     Collect your luggage, leave ship.Taxis to Scandic Ederkoppen

Overnight in Oslo Hotel,  Scandic Ederkoppen.

Accommodation has been booked and confirmed by Business Hotel Service International Vondelstraat 11 Amsterdam Tel +31 206 162727

If you prefer to fly home on Thursday night, please book a flight departing after 19h00 so you do not have to leave the workshop early.

Saturday 20 November - Oslo - HOME

Check out of hotel and depart for airport.

COST

Euro 3050 total for all four workshops -see details on Booking form plus an additional Euro 720 charge for five nights Hotel and Cruise ship accommodation.

COSTS INCLUDES:

All workshop expenses, promotional costs; full board on ships; 30 word description in official catalogue distributed to all attendees; full contact address list of all attendees will be sent to exhibitors after the workshops.

 COSTS DO NOT INCLUDE:

Air fare to Stockholm and Air fare HEL/ CPH and Return air fare from Oslo; taxis and airport transfers; Meals other than specified 

HOTELS

Full details will be supplied on Confirmation.

The cost of Euro 720 Includes one night B& B  in Stockholm ;one night B&B  in Copenhagen ;one night B&B in Oslo Plus two nights on board Ship in a single  cabin DBB basis.

Booking Deadline

 Due to the strict deadlines for confirming Cruise ship accommodation and Conference facilities the deadline for Booking a Table is September 15^th 2010

 and Full payment is due on 01 October.

There are also strict cancellation fees levied by the Cruise Ship companies which all Exhibitors will have to adhere to.

BOOKING FORM - SPOTLIGHT ON AFRICA and Indian Ocean Islands  - NORDIC COUNTRIES

POST WTM  November 15 - 20 2010

 Email: derek@houstonmarketing.co.za   Tel 0027 12 665 0896 / 0027 82 4640901

 Fax 0027 12 665 1677

 [_]Please reserve all four cities ( Stockholm, Helsinki, Copenhagen, Oslo,) 15-20 November @ Euro 3050 plus accommodation costs of Euro 720 (3 nights hotels +2 nts on board ship-DBB)

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