Kenya at IBTM World: Barcelona 19 – 21 November

Join the Kenya Stand at IBTM World November 19 – 21 November 2019

KICC who organised the Kenya stand at IBTM 2018 and at IMEX, have indicated that they are preparing to exhibit once again at IBTM 2019 -subject to sufficient support from the private sector.

Kenyan Hotels, resorts and DMC’s who are keen to increase their business from the International MICE Market are invited to contact Janet Mueni KICC to book a table.

The cost of a table is KES250,000/USD2500 payable directly to KICC … but hurry there are only 7 tables available (and two are booked provisionally already!!)

At IBTM World 1215 buyers want to do business with you in Africa (of which 363 buyers were specifically interested in Kenya)

Did you know over 45% of all buyers attending IBTM World have an interest in Africa?

Our research has indicated that Hosted Buyers coming from over 65 countries have an interest in Africa for their next incentive trip, meeting or event, with significant interest from Belgium, Brazil, China, France, Germany, Italy, Mexico, Netherlands, Poland, Russia, South Africa, Spain, Sweden, Switzerland, UK, Ukraine and the USA.

IBTM World is the most important MICE event globally and if you exhibit you will be able to pre-schedule meetings with qualified buyers from Incentive Travel Companies, Corporate Events Agencies, Business Travel Agencies and Conference Organisers from 78 Countries who attend IBTM World as buyers.

South African Tourism, Rwanda, Tanzania, KICC, UNECA, Rainbow Tourism Group, Mauritius, Seychelles, Botswana, TTB/AICC and Uganda exhibited at IBTM World 2018.

  • IBTM world is primarily a Pre-scheduled appointment event enabling exhibitors to target Key Qualified Buyers who sell Incentives/Conferences to Africa
  • A total of 3,237 buyers from 78 different countries attended IBTM World 2018, including 2,786 hosted buyers
  • 77,651 Pre-scheduled appointments were held between buyers and exhibitors
  • 45 % of buyers indicated that they were interested in placing business with Africa.
  • 114 Sub-Sahara African exhibitors at IBTM 2018 each had an average of 24 appointments over the three days.
  • 75% of the Hosted buyers were Agency i.e. Incentive Travel Companies

At IBTM World all exhibitors can contact hosted buyers individually via the online system and request appointments. Hosted Buyers can also request appointments with exhibitors.

 IBTM will be arranging special training sessions and a webinar on the Pre-Scheduled Appointment Process in early October.  IBTM World have special staff who are there provide you with on-going support to assist you with pre-scheduling appointments.

As the pre-scheduled appointment process starts on 01 October it is vitally important that you confirm your participation on the Kenya stand by 01 September and all your details are uploaded on to the IBTM portal so you are ready to receive appointments.

For more information on IBTM World please visit

Please do not hesitate to contact me for any more information on IBTM World

Derek Houston
Africa Representative for IBTM World
Houston Travel Marketing Services
Email: derek@houston
Tel: +27 12 6651191 Cell: +27 82 4640901

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