Introducing Derek Houston

On January 15th, 2018 I will have been involved in the travel industry for  53 years. I started my career in Pretoria with S.A.TOURISM and also worked in the Harare Zimbabwe Satour office.

In 1969 I joined Trafalgar Tours in Johannesburg as Sales Manager and in 1972 I traveled overseas to London to broaden my travel experience.

I spent three interesting years in London working for a number of travel agencies and tour operators.

I returned to South Africa in 1975 where I worked for Thomas Cook Travel as Assistant Branch Manager and as Branch Manager of Jet International Travel in Johannesburg.

In 1979 I transferred to Sunshine Tours as Marketing Director where I spent 4 years helping to build up the company into a major outbound wholesaler and in expanding its product range significantly.

But in 1984, I felt it was time to do my own thing and that is when I started Houston Travel Marketing Services cc….and we are still here 33 years later!!

Initially, our main focus was advertising Sales for THE GSA Travel Magazine (the leading travel trade monthly directory in SA).

In 1984 we also started our travel trade database offering mailing and fax mailing service to travel agencies /tour operators.

Later we expanded this to an email broadcast service which today reaches 8000 consultants.

From 1986 to 2001 HTMS represented ABC Travel Publications /OAGTravel Guides as Africa Subscription and marketing representative.

TRAVEL EXHIBITIONS have always played a major role in the life of HTMS. Our first exhibition was THE GREAT SAFARI SHOW in 1988 and 1989 in co-operation with Systems Exhibitions. Then in 1994 and 1995, we launched WORLD HOLIDAY and TRAVEL FAIR with AA Kyalami.

In 1995, Reed Travel Exhibitions (RTE) in London approached me to represent and sell their events throughout Sub Sahara Africa. RTE is the world’s largest travel trade exhibition company with 13 exhibitions in their portfolio including WORLD TRAVEL MARKET in London.

Together with Reed, we organised and promoted AFRICA TRAVEL MARKET in Johannesburg in 1996 and 1997 but ATM did not achieve our earlier expectations and a decision was made to cancel it.

During 2000 Reed and HTMS were involved in the bid for Indaba which was outsourced by SATOUR but although shortlisted we did not win the bid.

In 2000 HTMS started the SPOTLIGHT ON AFRICA series of workshops to promote “Africa” as a whole to various markets both in Africa and overseas.

Over the last 20 years, HTMS has grown its portfolio of travel trade workshops under The Spotlight brand and we now run 30 trade workshops sessions around Africa and in Europe.

In 2005 and 2006 a Spotlight and Africa Roadshow was held in Ireland and in 2006 in Holland and Belgium.

In 2007 the workshops were held in Copenhagen, Brussels, and Amsterdam., Scotland, Leeds, and Cambridge.

In 2009 we held our first Nordics “Seashow” with workshop sessions on board ship. This was a great success and was repeated in 2009 and 2010 after WTM.  The Nordics Roadshow is now an annual event every November

In 2010 We added Central Europe to the Spotlight Portfolio with workshop sessions in Vienna, Budapest, and Prague. It was such a success that it has been repeated every year to include Warsaw in Poland and Bucharest in Romania.

Spotlight workshops are also now held annually in Southern African cities such as Harare, Gaborone, Windhoek, Maputo, Nairobi, Luanda and Addis Ababa.

Exhibition Training Seminars

Since 1996 I have organized numerous Exhibition Training sessions for exhibitors at WTM and the other exhibitions.

The purpose of these training sessions is to educate sharing exhibitors on how to get the most out of the event and to ensure that they are adequately prepared.

In October 2007 I was invited by Speed Ghana (Support programme for Enterprise Empowerment and Development) to undertake a two-day Training session in Accra Ghana for The Ghana Tourism Industry to prepare them for WTM 2007 and also present marketing ideas to increase the global marketing activities of the Tourism Industry.

China Homelife Fair

In 2014 I was approached by Meorient Exhibition Shanghai to be the Project Manager of China Homelife Fair Africa at Sandton Convention Centre.  The first show was held in August 2015.

The third edition in August 2017 attracted 475 Chinese exhibitors and 8000 visitors from Southern Africa

IBTM Events

HTMS now solely looks after the Africa sales for the IBTM portfolio of Reed Travel Exhibitions comprising IBTM World Barcelona, IBTM China, and IBTM Africa.

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