Here is the latest update on:

Yes it is happening! It will definitely be a live event with strict Covid protocols in place. Also stands must be simple shell scheme design – no parties or Destination Presentations etc.

IBTM World, part of RX (Reed Exhibitions), won Best International Trade Show in the Exhibition News Awards for its 2019 event.

IBTM World 2019 took place at Fira Gran Via in Barcelona from 19 – 21 November. The event welcomed 2,600 exhibitors from 150 countries as well as over 2,700 Hosted Buyers and more than 14,000 visitors for three days of bespoke one-to-one business meetings, exciting networking opportunities and specially curated educational content. Almost 74,000 pre-scheduled business meetings took place over the three days.

David Thompson: IBTM Event Director commented; “After creating our successful virtual show for the 2020 edition of IBTM World, we are looking forward to bringing the events industry together in Barcelona this year for our first in-person IBTM World since 2019, providing the industry with the tools it needs to thrive in the next chapter in meetings and events.”

IBTM report a great deal of enthusiasm from Exhibitors and Hosted Buyers to attend a live face-to-face event. 1600 Companies are expected to exhibit together with 1600 pre-qualified buyers.

68% of the buyers will be from UK & Europe and 11% from North America.

While there’s huge demand for face-to-face events, it’s clear the there is a long-term place for high-quality virtual online meetings.

Following the success of IBTM Virtual in December 2020 the event will again be held from 14 – 15 December 2021.

This will enable Exhibitors and buyers who are not able to travel to Barcelona to meet and network.

The cost will be Euro3000 per booth with 30 pre-scheduled meeting slots per booth.

On average Exhibitors held 25 Meetings at our last Virtual event (IBTM Wired). Many buyers who are attending IBTM World: Barcelona have also indicated that they will be attending IBTM World: Online as well.

While the IBTM World Barcelona exhibitors will predominantly be from UK & Europe the exhibitor mix for IBTM World Online will be from all Continents.

Share with your Travel colleagues!