The focus of this workshop is to promote:
- Inter-regional Tourism within East Africa,
- Outbound Travel to Southern Africa & West Africa and Overseas Destinations
- Domestic Tourism within Kenya
Our Spotlight workshops in Nairobi over the past 16 years have been extremely well attended by the Kenyan Travel Trade – 270 attended our February 2022 with 27 Exhibitors participating.
The Kenya Outbound Market
- Kenya is probably the third largest Outbound Market in Sub-saharan Africa (after Nigeria & South Africa)
- Kenya Airways has an extensive route network from Nairobi to Southern, Central & West Africa & The Indian Ocean islands
- Kenya is a gateway to East Africa with over 135 million people and the Common Market for Eastern and Southern Africa (Comesa) market with over 450 million people.
Pre-Covid the Outbound Market from Kenya to Overseas Destinations and the Rest of Africa showed a good growth pattern. Kenya is a prime market for South Africa with 29,000 arrivals in 2019 plus thousands of Expats resident in Kenya who visit South Africa on business and holidays.
Pre-Covid the estimated total arrivals from Kenya into South Africa was close to 60,000 pax per annum. Indications are that 2022 should once again show an increase in the number of Kenyans visiting Southern Africa.
The expatriate and Diplomatic communities and the United Nations Agencies headquartered in Nairobi represent a major business and leisure travel market opportunity with the added potential of significant conference business.
Other important Kenyan outbound market segments include shopping, medical tourism, sports groups and buyers attending trade exhibitions.
Who Should Exhibit:
- Kenyan, Zanzibar & Indian Ocean Resorts
- African Hotel Groups interested in tapping the Kenya Business Travel Market
- East African Safari Lodges
- Nairobi hotels seeking Group & Conference business from Nairobi Travel Agents and DMC’s
- Tourism Boards and Inbound DMC’s promoting Outbound Travel from Kenya to their destinations
- Regional & International Airlines
- Tourism Suppliers
Who Will Attend The Workshops:
- Kenyan Corporate and Leisure Travel Agents
- Outbound Tour Operators
- East African Regional Tour Operators
- Conference Organisers
- Corporate Travel Planners from major Corporate Accounts
- Government Departments, NGO’s and UN Agencies (Nairobi is the Africa HQ for UNO)
EXPECTED ATTENDANCE: Due to the high number of attendees at our Nairobi workshops we will have two sessions in Nairobi on the same day – one in the morning(4 hours) and another in the afternoon (4 hours).Total expected attendance
200 – 250 (two different groups of 100 – 125)
How Will Workshop Attendance Be Promoted?
- The Spotlight workshops will be extensively advertised to the Travel Trade in Kenya by e-mail broadcasts
- We will also encourage Travel Agents to invite their Corporate Accounts to attend the workshops with them
- Our Hotel and Airline partners will distribute invitations to their Key Corporate Accounts and Conference Organisers
- We have appointed a well-known Nairobi-based Events Company to distribute the invitations, handle the registrations and to chase-up the replies
- Both the Kenya Association of Travel Agents (KATA) and KATO (Kenya Association of Tour Operators) support Spotlight and send out invites to their members
The workshop format will be a FREE FLOW table-top format with approximately 30 tables. Two x 4-hour morning and afternoon workshop sessions with two different groups of 100 – 125 trade
Monday 12 September
- Arrive Nairobi
- Day free for sales calls in Nairobi.
Tuesday 13 September: Sarova Panafric Hotel
- 07h30: Set-up tables at Sarova Panafric Hotel Conference Centre
- 08h30 – 12h30: Refreshments and Workshop for approximately 100 – 125 trade
- 12h30: End of workshop Session 1
- 13h30: Lunch for attendees and exhibitors
- 14h00 – 18h00: Workshop Session 2 for approximately 100 – 125 trade
- 17h00: Prizes and End of Workshops
- USD650 (ZAR10,400 plus VAT for South African companies)
Sponsorships & Advertising Opportunities
- Full-page (A5) advert in the Exhibitor Directory: USD150
- Morning or Afternoon Coffee and Tea Break: Branding at the tea break: USD750
- GOLD Sponsorship: Includes branding the cocktail party. cocktail drinks sponsorship and full-page (A5) advert in Directory: USD1,500
- All workshop expenses & promotional costs
- Teas, coffees
- One light breakfast and one lunch
- 50 Word description and logo in official catalogue distributed to all attendees
- Full contact address list of all attendees will be sent to exhibitors after the workshops
South Africans do not require visas for Kenya. Most other nationalities require visas for Kenya. eVisas are currently available for many African countries. Yellow Fever inoculation certificates are required. Letters of support can be provided.
- Sarova Panafric are offering a rate for exhibitors of USD130 Single B&B incl. taxes and USD160 twin rate. Book via email to firstname.lastname@example.org and CC Yula Kajune: email@example.com Ref: Spotlight Panafric. Sarova Panafric also offers Airport pick-up transfers which can be charged to your room
- Other Hotel Options: In Nairobi there are a number of three-star hotels ranging from USD100 – USD150 (note that it can take a long time in the traffic to reach the hotel venue!) You can book these hotels through Ibis Tours: firstname.lastname@example.org