CALLING ALL …. Rest of Africa Companies wanting to target the
South African Outbound Market to Africa & Indian Ocean Islands
Please note: Participation at this Roadshow is restricted to Hotels, Lodges, Beach Resorts, DMC’s from countries outside of South Africa.
The South African Outbound Leisure, Business Travel and MICE Market into the Rest of Africa is significant and the market is making a quick recovery post-Covid.
Many Exhibitors from African countries have been asking us to hold workshops in South Africa so they can target this valuable market.
Spotlight on Africa & Indian Ocean Islands will target the two most important outbound source cities in South Africa, Cape Town & Johannesburg.
Johannesburg & Gauteng Province accounts for approximately 60% of the outbound Market from South Africa. Most Travel Agents and Outbound Tour Operators are located in Johannesburg/Sandton and Pretoria. Many Regional Inbound Tour Operators, who also offer Southern & East Africa programmes for their international clients are based in Gauteng.
Cape Town & the Western Cape accounts for around 20% of International outbound travel. Airlines from 10 African countries currently fly to Cape Town as well as numerous Overseas carriers. A large number of Travel Agents and Incentive DMC’s are based in Cape Town.
As Cape Town is the No. 1 Inbound Tourism Destination for South Africa there are hundreds of South African Inbound Tour Operators based in the city. The majority of these operators also operate programmes to East & Southern Africa for their international clients.
September will be ideal timing to promote your December holidays programmes to the market.
At Spotlight you will meet:
- South African Corporate & Leisure Travel Agencies & ITC’s
- South African Outbound Tour Operators
- South African Meetings and Incentives DMC’s and PCO’s.
- South African Inbound tour operators who sell the Rest of Africa.
We are expecting over 100 Travel Trade Managers & Consultants to attend each event.
Who should exhibit?
*NB Only Exhibitors from the Rest of Africa will be accepted as exhibitors*
- African Hotels seeking Corporate & Leisure Business from South Africa
- African Beach Resorts & Lodges wanting to engage with South African Travel Agents & Inbound Tour Operators
- DMCs, Tourism Boards wanting to promote Outbound Tourism from South Africa to the Rest of Africa
- Car Rental
- Airlines
- Tourism Suppliers
- Representation Offices / GSA’s based in South Africa for Africa Hotel Groups etc. can also exhibit
Workshop Format
- Table-top Workshop – Free-flow (not scheduled appointments). Full-day session for approximately 100 trade attendees.
How will the workshop be promoted?
- Invitations will be sent using our specifically targeted databases to:
- Travel Agencies (Leisure and Corporate),
- Inbound and Regional Tour Operators,
- Major Corporate Travel accounts
- The workshops will also be advertised in the main Travel Trade daily news bulletins.
- Houston Travel Marketing Services will also send invites to members of SATSA, SAACI , SITE and ASATA
Programme
Monday 29 August 2022
- Arrive Cape Town
- 19h00: Exhibitors Briefing Get-together at Hotel Sky.
- Suggest overnight at Hotel Sky (the Workshop Venue) – accommodation not included in table cost
Tuesday 30 August: Spotlight Workshop at Hotel Sky: Cape Town
- 07h30: Exhibitors set up tables at Hotel Sky
- 09h00 – 09h30: Trade registration – Coffee & Tea
- 09h30 – 13h30: Spotlight Workshop
- 13h30 – 14h30: Lunch for exhibitors and trade buyers
- 14h30: End of Spotlight Workshop
- Overnight Hotel Sky or similar (accommodation not included in table cost)
Wednesday 31 August 2022
- Fly to Johannesburg (own cost)
- Transfer by Gautrain or Uber to Hotel Sky in Sandton
- Suggest overnight at Hotel Sky (the Workshop Venue) – accommodation not included in table cost
Thursday 01 September: Spotlight Workshop at Hotel Sky: Sandton
- 07h30: Exhibitors set up tables at Hotel Sky
- 09h00 – 09h30: Trade Registration – Coffee & Tea
- 09h30 – 13h30: Spotlight Workshop
- 13h30 – 14h30: Lunch for exhibitors and trade buyers
- 14h30: End of Spotlight Workshop
- Overnight Hotel Sky or similar (accommodation not included in table cost)
Includes:
- Workshop venue and catering expenses
- Extensive marketing campaign
- Lunch during workshop sessions
- Full database of all attendees for follow up sales purposes
- Listing + logo + 50-word company description in the Exhibitor Directory given to each attendee.
Excludes:
- Flights, Airport Transfers, Hotel Accommodation, and meals other than specified
Sponsorship Opportunities
- Full-page Advert (A5) in Directory: USD100/ZAR1,500
- Coffee & Tea Break Sponsorship plus Video screened during workshop: USD350/ZAR5,000 + VAT
- Buffet Lunch including Advert and video screening: USD1,000 / ZAR15,000 + VAT
- GOLD Sponsorship: Cocktail Party sponsorship including Full-page (A5) Advert in Directory & Video on big screen + extensive further branding: USD1,500/ZAR22,500 + VAT
Hotel Accommodation
We suggest you book accommodation:
- Hotel Sky: Cape Town (opposite CTICC)
- R995: Single standard room (approximately USD65) per night including breakfast
- R1,095 – double standard room per night including breakfast
- Tel: +27 21 879 5040 Email: mmasienyane@hotelsky.co.za
- Hotel Sky: Sandton (workshop venue):
- R895 (approximately USD60 bed & breakfast, single or double occupancy, inclusive of 15% VAT but excludes 1% tourism levy.
- Claudia Armstrong: Email: claudia@hotelsky.co.za Tel: +27 010 880 4449
These rates are subject to availability at the time of booking the rooms.