Derek Houston was the moderator of a session on the importance of the Nordics region as an emerging market for South Africa at the just concluded SATSA Conference in Stellenbosch .
Being the graveyard session after two heavy days of presentations my panel and I decided to liven up the proceedings with some ABBA music and drinking copious quantities of Vodka on stage …as you can see from the pictures!….we certainly got the audience of 200 SATSA members attention!!!
Basically the presentation centered around the value of the Nordics countries (Denmark,Norway,Sweden & Finland) as a market for South Africa -with 105,000 arrivals into South Africa in 2013. The expert panel were Per Caroe, Kenya Airways Regional Sales Manager of Nordics based in Copenhagen, Patrick Menzies SAA regional Manager of Nordics also from Denmark, Pelle Landstedt of Propel Africa Cape Town ,Rung Button Inspirational Travel & Tours Durban and Collin Thaver Albatros Tours Cape Town.
Panelists gave the members an in depth overview of the Nordics market and Then the conversation moved on to the topic of what South Africa Tourism should be doing to increase business from this important Market. A lively discussion followed!!…we were very fortunate to have Jan Hutton Chief Marketing Officer of SAT in the audience who gave us an interesting update on SAT’s plans for the Nordics. Also valuable input form Annemie Malan of NDT on the assistance they are providing to the SA Embassies in Nordic countries.