Derek Houston Featured at the SATSA Conference

Roadshows: Appealing to different international markets

Roadshows have varying criteria for each international market. A panel discussion, ‘Future of Roadshows – Maximising Your Marketing Spend’, was held at this year’s Satsa Conference, where panellists discussed dealing with various and emerging markets when participating in a roadshow.

Moderated by Karen Terell, Sales & Marketing Director at Sun International, with panellists comprising Abby Swartz, Marketing & Promotions Manager, Nordics for South African Tourism; Derek Houston, MD of Houston Travel Marketing Services; Hanneli Slabber, SA Tourism GM for the Middle East, Asia, and Australasia; and Jacqui Reynolds, Managing Partner at On Show Solutions.

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