Opening in Dar es Salaam on 21st September, the Urithi Festival works to expanding tourism products, extend the tourism season, encourage creativity and pride in tradition. The Urithi Festival is a beacon to African countries to look to Africa’s yet unsung heritage.
The relevance of Tanzania’s cultural and heritage attractions have been neglected because of the natural wonders abundant in the country with the likes of Kilimanjaro, Serengeti, Ngorongoro, Zanzibar and innumerable national parks. The label Tanzania Unforgettable is certainly most appropriate.
However Tanzania’s cultural heritage is even more astounding and can probably deliver just as much excitement as the natural wonders.
With over 126 tribes from the four indigenous languages of Africa, the Kushite, Bantu, Nilotes and San, all found in the country, its diversity is one that the world has never seen.
Therefore the Urithi Heritage Festival is most appropriately marketed because the festival foregrounds its promotion of heritage and the ideological implications of its historical narratives.
Look to the Kondoa cave paintings, the Zinjanthropus and the Laetoli footsteps, the Kilwa Kisiwani, Bagamoyo and Kilwa Kivinje ruins, the underwater city of Mafia’s Ras Kisimani, and in Zanzibar we are talking of possibly finding the lost city of Rhapta, the list is endless.
The slave route from Ujiji to Zanzibar is still to be given its historical due just as we are yet to visit the 200 or more caves found on the tiny Islands of Zanzibar.
Prof. Martin R. Mhando: Chairperson, Technical Committee Urithi Festival
For more Information contact Vicensia Shule vicensiashule@yahoo.com or martin.r.mhando@gmail.com
Tanzania’s lesson to Africa’s heritage tourism
The URITHI Heritage Festival is Tanzania’s cultural flagship to world tourism. The Second Edition of this culture driven modern tourism marketing ritual takes place in the months of September and October, in 12 regions of the country. Based on its motto, URITHI Heritage Festival, with its multiple locations and multiple platforms, it will insist on the following messages to audiences: Celebration, Heritage, Tourism.
The relevance of Tanzania’s cultural and heritage attractions have been neglected because of the natural wonders abundant in the country with the likes of Kilimanjaro, Serengeti, Ngorongoro, Zanzibar and innumerable national parks. The label Tanzania Unforgettable is certainly most appropriate.
However Tanzania’s cultural heritage is even more astounding and can probably deliver just as much excitement as the natural wonders or even better. With 126 tribes from the four indigenous languages of Africa, the Kushite, Bantu, Nilotes and San, all found in the country its diversity is one that the world has never seen.
Therefore the Urithi Heritage Festival is most appropriately marketed because the festival foregrounds its promotion of heritage and the ideological implications of its historical narratives. While there have been instances of capturing traditions through cultural tourism not much has been done to drive the heritage agenda forward. Look to the Kondoa cave paintings, the Zinjanthropus and the Laetoli footsteps, the Kilwa Kisiwani, Bagamoyo and Kilwa Kivinje ruins, the underwater city of Mafia’s Ras Kisimani, and in Zanzibar we are talking of possible finding the lost city of Rhapta, the list is endless. The slave route from Ujiji to Zanzibar is still to be given its historical due just as we are yet to visit the 200 or more caves found on the tiny Islands of Unguja and Pemba.
As the nation works to expanding the tourist product, extend the tourism season to cover the whole year, encourage creativity and pride in tradition, the Urithi Festival is a beacon to African countries to look to Africa’s yet unsung heritage.
Opening in Dar es Salaam on 21st September, and collaborating with the JAMAFEST from 21-28th September, Urithi foregrounds the diversity of creative tourism products in the commercial capital of the nation and then moves to rediscover Tanzania’s heritage throughout this most beautiful country of the world. 380 words
Prof. Martin R. Mhando: Chairperson, Technical Committee Urithi Festival
The relevance of Tanzania’s cultural and heritage attractions have been neglected because of the natural wonders abundant in the country with the likes of Kilimanjaro, Serengeti, Ngorongoro, Zanzibar and innumerable national parks. The label Tanzania Unforgettable is certainly most appropriate.
However Tanzania’s cultural heritage is even more astounding and can probably deliver just as much excitement as the natural wonders. With over 126 tribes from the four indigenous languages of Africa, the Kushite, Bantu, Nilotes and San, all found in the country, its diversity is one that the world has never seen.
Therefore the Urithi Heritage Festival is most appropriately marketed because the festival foregrounds its promotion of heritage and the ideological implications of its historical narratives. Look to the Kondoa cave paintings, the Zinjanthropus and the Laetoli footsteps, the Kilwa Kisiwani, Bagamoyo and Kilwa Kivinje ruins, the underwater city of Mafia’s Ras Kisimani, and in Zanzibar we are talking of possible finding the lost city of Rhapta, the list is endless. The slave route from Ujiji to Zanzibar is still to be given its historical due just as we are yet to visit the 200 or more caves found on the tiny Islands of Zanzibar.
Opening in Dar es Salaam on 21st September, Urithi Festival works to expanding tourism products, extend the tourism season, encourage creativity and pride in tradition. The Urithi Festival is a beacon to African countries to look to Africa’s yet unsung heritage. 240 words
Prof. Martin R. MhandoChairperson, Technical Committee Urithi Festival